Alright, you are not here to read an entire book on SEO nor are you here to understand all the ins and outs of digital marketing.
So here is the short version on why SEO has become an essential piece for every business in existence.
SEO (Search Engine Optimization) is the process in which we optimize our website to a point where it makes a search engine fall in love at first sight.
The love is so strong it turns into marriage between your business website and page 1 of Google for some very strong buyer-intent search terms.
Being shown on page 1 of Google, in turn, drives super-hot leads to our website who turn into real customers, in turn driving up our revenue. All for FREE!
Yes, once your website climbs its way to page 1 your advertising spend goes down significantly while driving customers at an increasing, rapid and consistent rate.
I’ll spare you the dozens of studies and research facts, but just know that all the successful small business out there today have some form of SEO plan in motion.
So back in the day things were quite simple (as with many things). The days where you could put up a clunker of a website, where then Google (and the Bings, Yahoos, AltaVista, AskJeeves, I’ll stop before you start guessing my age) would propel it to the top of page 1 with little to no effort. Ah, the good old days.
These days, however, a lot more is involved in achieving SEO supremacy. As more and more businesses start to wake up and optimize their websites, the competition only stiffens.
On the other end of the spectrum, Google has since added a dozen more ranking factors to the mix. Factors such as your business website containing highly relevant content, proper use of headings, titles, descriptions, images, high-authority backlinks (other sites linking to your site), your business reviews, location relevance, and many more.
So how can I get started you ask?
Well, you have 2 options:
1. There’s nothing stopping you from trying to do this all yourself BUT the chances of getting it right the first time and within a relatively short period of time is going to be quite the uphill battle.
2. As biased and self-serving as this may sound, you would truly be better off hiring an SEO specialist that has the battle-proven scars and results to show for. This is your true (and only) shortcut to the top of the search results.
You have 2 choices at this point.
1. Continue as you are in your current state.
2. Bring about massive change to your business by leveraging SEO.
Click the button below to take that First Step in helping your business flourish!